New: Populism Decoded

When Donald Trump makes his latest wild claims in his increasingly transparent attempts to change the conversation, do you see through the strategy immediately? Or do you get caught up in the outrage cycle? Ditto for Nigel Farage.

My new Populist Decoder newsletter cuts through the noise to show you the playbook behind the headlines - tracking new media sources to help you understand what the 54% of people who get their news via social media platforms might be seeing.

What is Populist Decoder? A daily intelligence briefing that helps you see through the spin before it shapes public opinion. Instead of reading endless links, you get:

• What's really happening behind the headlines

• How populists will spin it 

• Response options with practical messaging

• Key facts for your toolkit

Why social media sources matter: The real narrative battles happen in comments sections, viral videos, and niche communities long before journalists write their analysis. That's where public opinion actually forms.

See through the news, don't just read it.

As ever, with this newsletter I’m exploring how I can use AI to help organisations working on causes which align with my values. This is a living experiment and all feedback on the newsletter is super welcome.

Let me know what you think - this is my attempt to give you an analytical edge you need in our current media environment.

I’m also working on paid version of this type of newsletter which will contain subject specific sources and personalised insights tailored to you and your organisation. If you want to know more, drop me a line.

Best,

Jonathan

P.S - I am aware this newsletter is very intermittent. Another update will follow shortly but for now I’m sharing most of my thinking regularly on my Linked In page.